Genius offers a full range of technical products that alter the natural movement of the hair and offer the option to achieve any effect: from shape, to relaxers, to the most evolved coloring techniques. Specific elements help celebrate the hair’s flexibility and performance, keeping it whole.It’s an approach that respects the hair while making it possible to highlight the individuality of each look. Freedom to express yourself creatively, but also a way to safeguard the health of your hair, which ROLLAND professional quality can guarantee.